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Privacy Policy

This Privacy Policy explains how Benjamin Aslani trading as Beni.ink ("Artist", "I", "me", "my") collects, uses, stores, and protects your personal data when you visit my website (beni-ink.com), make inquiries, book a tattoo appointment, or receive services. I am committed to protecting your privacy in line with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, and other applicable laws.

1. Who I Am (Data Controller)

Benjamin Aslani
Trading as: Beni.ink
Address: 38 Pickford Ln, Bexleyheath DA7 4QT, United Kingdom
Email: bookings@beni-ink.com

I am the sole data controller for the personal data I process. As a small sole trader, I do not have a designated Data Protection Officer.

2. What Personal Data I Collect

I may collect the following types of personal data:

  • Contact and identification details: Name, email address, phone number (including WhatsApp), and postal address (if provided).
  • Booking and service details: Appointment dates/times, tattoo design ideas, references or inspiration images you share, and any preferences or notes.
  • Health-related information: Basic medical details (e.g., allergies, skin conditions, medications, pregnancy status) disclosed on consent forms (this is "special category" data).
  • Technical data: IP address, browser type, device information, and website usage data (e.g., pages visited) collected automatically via cookies or analytics tools (if used).
  • Photos/images: Images of your tattoos (with permission) for my portfolio.

I only collect what is necessary for providing tattoo services, bookings, and aftercare.

3. How I Collect Your Data

  • Directly from you: When you contact me via email, WhatsApp, contact form, phone, or in person (e.g., for bookings or consultations).
  • Automatically: Through website interactions (e.g., cookies for basic analytics).
  • From third parties: Rarely, e.g., if you book via a referral platform.

4. Why I Process Your Data (Purposes and Lawful Basis)

I process your personal data for the following reasons:

  • To provide tattoo services and manage bookings (e.g., scheduling, reminders, aftercare advice). Lawful basis: Contract (or steps to enter a contract) — Article 6(1)(b) UK GDPR.
  • To handle health/safety information for safe tattooing. Lawful basis: Explicit consent — Article 9(2)(a) UK GDPR (for special category data). You give this via signed in-person consent forms.
  • To communicate with you (e.g., confirm appointments, send aftercare instructions, respond to inquiries). Lawful basis: Contract or legitimate interests (efficient communication).
  • For portfolio/marketing (photos of tattoos). Lawful basis: Consent (you can opt out verbally or in writing).
  • To comply with legal obligations (e.g., record-keeping for health/safety). Lawful basis: Legal obligation — Article 6(1)(c).

I do not use your data for automated decision-making or profiling.

5. Who I Share Your Data With

I do not sell or share your data with third parties for marketing. Limited sharing may occur with:

  • Service providers (e.g., email/WhatsApp for communication, basic website hosting/analytics if used — they act as processors under strict contracts).
  • Professional advisors (e.g., accountant or lawyer) if required.
  • Authorities if legally required (e.g., health/safety investigations).

WhatsApp is owned by Meta — their privacy policy applies to messages sent via WhatsApp.

6. How Long I Keep Your Data

I keep your data only as long as necessary:

  • Booking/contact details: Up to 2 years after last interaction (for potential follow-ups or disputes).
  • Consent forms/health info: Up to 7 years (standard for health-related records).
  • Portfolio photos: Indefinitely (with your consent), unless you request removal.

After these periods, data is securely deleted or anonymised.

7. Your Rights Under UK GDPR

You have the right to:

  • Access your data.
  • Correct inaccurate data.
  • Request deletion (right to be forgotten — subject to legal retention needs).
  • Restrict or object to processing.
  • Withdraw consent (where consent is the basis — e.g., for photos).
  • Data portability (in limited cases).

To exercise these rights, email me at bookings@beni-ink.com. I will respond within one month (free of charge in most cases). You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Data Security

I take reasonable steps to protect your data (e.g., secure email, password protection, limited access). However, no transmission over the internet is 100% secure.

9. International Transfers

Your data is processed in the UK. If any tools involve transfers outside the UK (e.g., US-based analytics), they use approved safeguards like UK adequacy decisions or standard contractual clauses.

10. Changes to This Policy

I may update this Privacy Policy occasionally. Changes will be posted here with an updated date. Continued use of my services/website after changes means acceptance.

11. Contact Me

If you have questions about this Privacy Policy or your data, contact:

Email: bookings@beni-ink.com
Address: 38 Pickford Ln, Bexleyheath DA7 4QT, United Kingdom

Last updated: February 2026

beni.ink

Ink that endures.

Benjamin Aslani trading as Beni.ink — bookings@beni-ink.com — London, United Kingdom

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